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CMO Influence Growing In The Boardroom

cmo-influence

 

The influence of the CMO in the boardroom is rising. CEOs are increasingly call on them for strategic input, to the extent that the CMO now comes second only to the CFO in the level of influence exerted on the CEO (see figure below).

 

Very useful, basic common sense information, that is certainly way past due. One can only guess at the profitability of the average company as actions based on this understanding make their way through to the C suites of businesses where the newer wiser practices used to be ignored by those who are clueless to the market.

Kymmberly Gail
Master Of Main Street

See full story on marketingmag.com.au
Image courtesy of marketingmag.com.au

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